About Us

Tuesday, 03 November 2009 10:25

 Sada Channel is the first global Punjabi Satellite TV channel being made available from India on dish and cable platforms in many countries of World including USA, Canada, Newzeland, Australia and South Asian countries. It`s the stand-alone Punjabi venture of India's popular 24-hour Hindi News Channel CNEB. 

           Sada Channel is headed by the renowned media personality and author, Mr. Sidhu Damdami who besides heading many print and electronic media ventures, had been the legendary Editor of Punjabi Tribune, the popular Punjabi Daily of Tribune Group, Chandigarh. He and his team members are known for doing pro-people, courageous, investigating and no-nonsense journalism in Punjabi.

Besides providing family infotainment to Punjabis settled all over the globe , Sada Channel is fully programmed and conceptualized to be the first professionally run TV channel in the market of Punjabi TV crowded with the channels mainly providing sleazy stuff in the name of Punjabi Music.

Besides providing a window to the Global Punjab, Punjabi language and Punjabiat, Sada Channel is specially focusing on the activities of Sikh community.

 Channel is visualized by Sh. H.S. Sran , Group Chairman of Complete News & Entertainment Broadcast Pvt. Ltd who believes that media should not deviate from shouldering its traditional socio-political responsibilities. Media as a pillar of democracy and as a watchdog of society has much more to do than merely focusing on highlighting the sensational side of our day to day life. The co-chairman of the company Mr. Aman Sran firmly believes that media must be governed by principles, values and a sense of accountability rather than commercial interests only.